Don’t show everything. Show what matters.

Museum curators can teach as a lot about solving problems.

The Australian Museum in Sydney holds over 22 million specimens and cultural objects. But less than 1% is on display at any one time.

Why? Because the goal isn’t to show everything. It’s to give just enough for visitors to understand, connect, and care about something. To create meaning and understanding, not to overload and overwhelm. To be respectful of visitors time and how they will absorb the experience.

When we talk about problems—at work, in presentations, in strategy sessions—we often do the opposite.

We dump everything we know. Every fact. Every thread. Every detail. Because we want to share how much we've learned. But when we do, people switch off.

The art is in curation. Knowing what to leave out so the important parts can shine and create the impact we're looking for.

Next time you share a problem with others, ask yourself: What’s the one thing they need to understand, feel, or act on?

Start there. Maybe even end there. Because attention isn’t earned by volume—it’s earned by relevance.

Less than 1% might be exactly enough.