It’s not the facts—it’s the frame.

A flat tire isn’t just a delay. It’s a story about staying calm under pressure. About helping someone. About the podcast that sparked your next great idea.

The moment something happens, we get to choose: What meaning will we make of this?

Great stories don’t come from perfect conditions. They come from friction, from a meaningful goal and from people who transformed to meet a challenge.

And here’s the twist: the best storytellers aren’t spinning—they’re solving.

Because a good story makes the problem real. It makes people care. And when people care, they act faster, smarter, together.

When we shape what’s happening into something that matters, hesitation fades, and initiative kicks in.

Because stories create shared meaning. And shared meaning is the glue that binds solutions to our biggest problems.